8 Reasons To Collaborate With Influencers In 2020 Please Subscribe to my Blog and enjoy the reading.. Have you ever considered an influencer strategy for your business? Thanks to new influencer profiles, the concept of word of mouth have come a long way. Forget about expensive super influencers and see newcomers as a new marketing opportunity. Freshly updated, influencer marketing is seeing new profiles appear. But who are these new influencers? “Small influencers” , “nano-influencers” or “micro-influencers” are the qualifications attributed to them. What is certain is that they are neo-sizes with enormous digital influence . They are people like you and me, but who have established themselves on social networks. They expose themselves on social networks with great authenticity It is obvious that a disproportionate gap between the virtual and the reality is the perfec...
6 steps to formulate your marketing objectives Setting goals is an essential step in a Marketing activity or the project since they give you the opportunity to prove your efficiency, allow you to stay focused on your goal and push you to improve yourself. How to monitor the performance of your marketing strategy ? 1 - "S": formulate your final marketing objective Start by writing a brief description of your goal. It won't always come out as clearly as marketers may think, and the task may turn out to be more complicated than expected. But by sticking to it from the start, you will gain clarity later in the implementation of your strategy and can easily return to your initial objective during periods of doubt. 2 - "S": identify the type of marketing objective As explained above, most marketers seek to fulfill one of the following three goals: · Attract more visitors to their website. · ...