Skip to main content

8 Reasons To Collaborate With Influencers In 2020

  8 Reasons To Collaborate With Influencers In 2020 Please Subscribe to my Blog and enjoy the reading.. Have you ever considered an   influencer strategy   for your business? Thanks to new   influencer   profiles, the concept of word of mouth have come a long way. Forget about expensive super influencers and see newcomers as a new marketing opportunity. Freshly updated,  influencer marketing is  seeing new profiles appear. But who are these new influencers?  “Small influencers” ,  “nano-influencers”  or  “micro-influencers”  are the qualifications attributed to them. What is certain is that they are neo-sizes with enormous  digital influence . They are people like you and me, but who have established themselves on social networks. They expose themselves on social networks with great authenticity It is obvious that a disproportionate gap between the virtual and the reality is the perfect ingredient to bring down the number of subscribers and thus ruin any form of credibility. Th
1 comment

6 steps to formulate your marketing objectives

 


6 steps to formulate your marketing objectives

Setting goals is an essential step in a Marketing activity or the project since they give you the opportunity to prove your efficiency, allow you to stay focused on your goal and push you to improve yourself.

How to monitor the performance of your marketing strategy?

 

1 - "S": formulate your final marketing objective

Start by writing a brief description of your goal. It won't always come out as clearly as marketers may think, and the task may turn out to be more complicated than expected. But by sticking to it from the start, you will gain clarity later in the implementation of your strategy and can easily return to your initial objective during periods of doubt.

2 - "S": identify the type of marketing objective

As explained above, most marketers seek to fulfill one of the following three goals:

·         Attract more visitors to their website.

·         Convert more visitors into leads.

·         Convert more leads into customers.

In the model, by clicking on the arrow to the right of the white area, you will activate a drop-down menu:

Use this drop-down menu to select the option that best suits your situation.

3 - "M": establish a quantified and precise objective

Now that you've refined your goal, it's time to give it a numerical value so that you can measure the results of your efforts. This might be the hardest step, but this template should make it easier for you.

If you are unsure of identifying your goal, use one of the three calculators below. This will give you a better idea of ​​what you should aspire to.

For example, suppose you are new to marketing, but you already know that one of your goals will be to convert more traffic into leads.

4 - "T": define a deadline

A goal is nothing more than a dream until it comes with a deadline. In addition, having a deadline in mind helps to "dose" your investment.

Select the time frame that you feel is necessary to achieve your goal, this will help you know to what extent your efforts should be sustained.

5 - "A": plan the necessary working time

Now is the time to face the reality of things: it goes without saying that any entrepreneur would like to see his project enjoy strong growth in a short period of time, but are you really able to invest the time necessary to achieve your goal? It is therefore a question of finding the balance between a goal that is both ambitious enough to motivate you and acceptable in terms of resources and working time so as not to discourage you.

Thus, by allocating a certain number of hours per week to the development of your inbound marketing strategy (that is to say a number of hours exclusively dedicated to this task), you are setting yourself another less important goal. that will allow you to shape your marketing vision.

6 - "R": identify potential obstacles

There will always be some to stand in your way. Name them now to find out and start planning how to get around them.

This will prevent them from turning into excuses for not having achieved your goal. Anticipating these obstacles now will allow you to increase your agility and achieve your marketing goals much more easily down the road. By setting a clear goal and a specific deadline, you can put together a strategy that promises you good results.

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Social Media Marketing: everything you need to start investing in it!

  Social Media Marketing: everything you need to start investing in it! You may have heard that today it is essential to have a  social media marketing  strategy, right? That means, in a nutshell, investing in social media management, advertising, moving online groups and building brand communities in those locations. And this is no exaggeration! Or do you doubt that the new television is YouTube? In fact, you need to share a location with your customers and potential consumers. And they are on Facebook , Instagram , Twitter , LinkedIn, YouTube and other places of online interaction. If you don't believe it, know that the Brazilian user spends almost 4 hours a day on social media, a number that characterizes him as the second most active in the world. We are currently  130 million people connected on these platforms , which is equivalent to 62% of the national interests you, prepare your coffee, relax in the armchair and read on! We have prepared this guide to help you di
19 comments
Read more

How to build a sustainable social media marketing strategy?

  How to build a sustainable social media marketing strategy? Everyone knows that social media is one of the most powerful tools in Modern Marketing , but few do it right. Companies, like ordinary people, are obsessed with having as many followers and likes as possible. While everyone wants to get more followers on Instagram, only a few do what it takes to build a loyal following. While everyone wants more likes on Facebook or more retweets on Twitter, not everyone has a clear   Social Media Marketing strategy . How can you gain more followers? Better yet, why do you want more followers in the first place? This is the question every business owner should ask. You do not want useless indicators; you want indicators that matter, numbers that translate into greater engagement, increased sales, and improved brand reputation. Have you ever wondered why some companies come up with great social marketing campaigns while others try to find that creative spark? It all has to do with someth
17 comments
Read more

Affiliate Marketing: what is it and where to start?

You probably have heard a lot  about Affiliate M arketing , especially in the last few months, when the new Coronavirus pandemic made many people work from home, looking for new alternatives to make money. But its success is not today, the  affiliate marketing sector has been growing at least 25% every year for the past 10 years  and in 2018 alone it moved over R $ 4 billion in the world. And if you are one of those people who love statistics, join one more: according to a Business Insider survey  15% of the total digital media advertising revenue is attributed to affiliate marketing. You can already see how much this market has been growing and all its potential, right? Now, continue with us to better understand how it all works and how you can also take a slice of this profitable business. ðŸ¤‘ What is Affiliate Marketing? Affiliate Marketing is the commercial relationship in which  a person discloses a product of a company in exchange for receiving a commission  for the sal
Post a Comment
Read more