6 steps to formulate your marketing objectives

Setting goals is an essential step in a Marketing activity or the project since they give you the opportunity to prove your efficiency, allow you to stay focused on your goal and push you to improve yourself.

How to monitor the performance of your marketing strategy?

 

1 - "S": formulate your final marketing objective

Start by writing a brief description of your goal. It won't always come out as clearly as marketers may think, and the task may turn out to be more complicated than expected. But by sticking to it from the start, you will gain clarity later in the implementation of your strategy and can easily return to your initial objective during periods of doubt.

2 - "S": identify the type of marketing objective

As explained above, most marketers seek to fulfill one of the following three goals:

·         Attract more visitors to their website.

·         Convert more visitors into leads.

·         Convert more leads into customers.

In the model, by clicking on the arrow to the right of the white area, you will activate a drop-down menu:

Use this drop-down menu to select the option that best suits your situation.

3 - "M": establish a quantified and precise objective

Now that you've refined your goal, it's time to give it a numerical value so that you can measure the results of your efforts. This might be the hardest step, but this template should make it easier for you.

If you are unsure of identifying your goal, use one of the three calculators below. This will give you a better idea of ​​what you should aspire to.

For example, suppose you are new to marketing, but you already know that one of your goals will be to convert more traffic into leads.

4 - "T": define a deadline

A goal is nothing more than a dream until it comes with a deadline. In addition, having a deadline in mind helps to "dose" your investment.

Select the time frame that you feel is necessary to achieve your goal, this will help you know to what extent your efforts should be sustained.

5 - "A": plan the necessary working time

Now is the time to face the reality of things: it goes without saying that any entrepreneur would like to see his project enjoy strong growth in a short period of time, but are you really able to invest the time necessary to achieve your goal? It is therefore a question of finding the balance between a goal that is both ambitious enough to motivate you and acceptable in terms of resources and working time so as not to discourage you.

Thus, by allocating a certain number of hours per week to the development of your inbound marketing strategy (that is to say a number of hours exclusively dedicated to this task), you are setting yourself another less important goal. that will allow you to shape your marketing vision.

6 - "R": identify potential obstacles

There will always be some to stand in your way. Name them now to find out and start planning how to get around them.

This will prevent them from turning into excuses for not having achieved your goal. Anticipating these obstacles now will allow you to increase your agility and achieve your marketing goals much more easily down the road. By setting a clear goal and a specific deadline, you can put together a strategy that promises you good results.