Social Media Marketing: everything you need to start investing in it!

You may have heard that today it is essential to have a social media marketing strategy, right?

That means, in a nutshell, investing in social media management, advertising, moving online groups and building brand communities in those locations.

And this is no exaggeration! Or do you doubt that the new television is YouTube?

In fact, you need to share a location with your customers and potential consumers.

And they are on Facebook, Instagram, Twitter, LinkedIn, YouTube and other places of online interaction. If you don't believe it, know that the Brazilian user spends almost 4 hours a day on social media, a number that characterizes him as the second most active in the world. We are currently 130 million people connected on these platforms, which is equivalent to 62% of the national interests you, prepare your coffee, relax in the armchair and read on! We have prepared this guide to help you discover everything you need to apply social media marketing with the precision of a professional!

Social networks and digital marketing: is it worth investing in?

There are several reasons why you want to do digital marketing through social networks.

As stated at the beginning of the text, they are today the main meeting point between brands and their consumers.

But, much more than a meeting environment, social networks are places to generate new business , to get closer and understand even more the needs of your audience, to follow competitors and understand how the market moves, and much more.

Therefore, it is necessary to develop an efficient strategy that really makes sense in the face of investment, be it financial, time or people.

Here are the main reasons for creating corporate profiles in the main social media tools:

Visibility

You already know that people spend a lot of time on social media.

When the objective is to expand the  visibility of the brand , it is not possible to stay out of the place where they are, right?

One of the big goals for those who invest in digital marketing is to make users recognize a brand, the famous branding.

But more than that, it is necessary to ensure that this brand recognition is positive. And that involves good experiences on social networks and also with products or services.

Anyway, social media are channels with enormous potential for brands that want visibility. And having a relevant action for this audience is fundamental.

The algorithms of social networks work based on the interactions of users, so the more suited to the public, the more the profile is likely to generate shares and other social interactions. This, of course, establishes high rates of views and positive impressions about the brand.

Engagement

Generating engagement  is the crux of social media. After all, as we said, robots identify posts with a lot of interactions and consider it relevant to more people.

But social media actions go far beyond reach.

Nowadays, the consumer is much more demanding than before. He cares about the ideals of the brand, wants to be part of the company and needs frequent contact to really trust what it offers.

That's exactly what you read: as incredible as it may seem, social networks are not just for direct sales.

This “coexistence” represents, in many cases, the difference between the success and the failure of the business.

That is why  engagement is very important when acquiring new customers! And also for people who have already bought, when the goal is retention.

Engaged customers are the best way to promote a brand on social networks . #ficaadica

Traffic

Social networks also serve as a source of traffic when combined with other digital marketing strategies.

They can take users to your business pages. This includes blog posts, landing pages, e-commerce products or any other desired landing page.

In inbound marketing actions, for example, it is possible for followers to navigate from a post to the conversion page and download an e-book or contact the company.

It is worth remembering that the promotion of products and services is also valid on interaction platforms.

The performance of a good complementary work provides direct sales on these channels. The features of Instagram Shopping and Facebook Marketplace are examples of how to advertise - and sell - products directly, using native resources from social networks. Ads are also key to this!

How to do marketing planning on social networks?

Many people believe that it is simple to execute a good social media marketing strategy. But the truth could not go any further than that. There is a lot of work and knowledge involved during the process.

And it all starts with planning.

This is the most important step for everything to work within the framework of actions on social networks. Therefore, it is very important to know how to create a marketing plan before putting it into practice. And to help you with that, in addition to giving you tips right here, in this post, I want to invite you to a free social media planning class. Click on the image below, sign up and leave this tab open for you to watch later.

The basics of a good digital marketing plan

You must have seen a lot of actions on social media and you must have some good ideas, right? But, before you start getting your hands dirty, you need to have a foundation. A starting point.

For this, you will need to make a diagnosis of the brand on social networks. Start with elementary information, such as:

• Company Name;
• field of activity;
• product or service provided;
• business objectives;
• team;
• available tools;
• Law Suit;
• partners;
• competitors;
• which social networks you are on;
• own website? blog?

Please also insert other information that you consider relevant. This may seem very basic to you, but believe me, this initial map will help you visualize the brand as a whole.

Perform a SWOT analysis

Doing a SWOT analysis will help you understand your strategy's strengths and weaknesses, and this is essential for you to structure your action plan.

Basically, it serves to identify:

• Forces ( S strengths)
• Weaknesses (W weaknesses)
• Opportunities (O opportunities) and
• Threats (T heats).

For this analysis, it is worth collecting information from employees, customers, external people.

You can have, as a strong point, a great blog, for example. Being able to have traffic, good content and a community engaged there. Its weaknesses, on the other hand, can be: not having a structured video marketing action, not being able to meet the requests of its followers in the inbox, and so on.

This analysis must be honest, okay? Also consider, in threats, external factors, such as the strategy of competitors.

Elaboration of personas

With diagnosis done, it's time to think about your audience.

The persona concept is the main pillar of any digital marketing strategy.

It is different from the traditional feature known as the target audience.

More specifically, persona is a semi-fictional character that represents your ideal client and is responsible for directing all marketing actions on social networks.

Everything you do - campaigns, posts, blog articles, comments - will be thinking about your persona.

Let's take a hypothetical example.

The company Safety House selling condominiums management software created the following persona:

Sue Luis, the doorman. He is 52 years old and works in a luxury condominium in the South Zone of São Paulo. He gets along well with all the residents and does everything he can to keep the tenants safe. As he spends a lot of time alone at night, he is an active user on Facebook, the main social network used to get information. Its greatest difficulties are related to organizing meetings, registering vehicles and directing resources.

Realize that the persona does not always need to be the decision maker of the business, in this case, probably the owner of the condominium. But Mr. Luis fits in perfectly, because nobody knows the management problems better than he does.

Then the content of social networks will be targeted at that individual.

The Safety House could use their social networks to talk to him directly. After all, the responsible professional knows what your problems are, has the solution for them and knows what is the best channel to reach Sue Luis.

Of course, personas vary widely depending on the business, and there are even companies with multiple personas.

As it represents the person with whom the company wants to talk, this is the essential element to start designing a marketing strategy on social networks.

How to do marketing on the main social networks in World?

We are in the country of social networks. In Latin America, no one spends as much time on these platforms as Brazilians.

“But, after all, which one should I invest in?”, You may be asking yourself.

One thing is for sure: you don't need to be on all social networks!

More important than that is to have a strategic presence in those most used by the audience you want to reach.

But, to help you with that, we made a brief summary of each one and included several links with content for you to go deeper and go to the practical part!

#socialMediaMarketing

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