8 Reasons To Collaborate With Influencers In 2020

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Have you ever considered an influencer strategy for your business? Thanks to new influencer profiles, the concept of word of mouth have come a long way. Forget about expensive super influencers and see newcomers as a new marketing opportunity. Freshly updated, influencer marketing is seeing new profiles appear.

But who are these new influencers? “Small influencers”, “nano-influencers” or “micro-influencers” are the qualifications attributed to them. What is certain is that they are neo-sizes with enormous digital influence. They are people like you and me, but who have established themselves on social networks.

They expose themselves on social networks with great authenticity

It is obvious that a disproportionate gap between the virtual and the reality is the perfect ingredient to bring down the number of subscribers and thus ruin any form of credibility. The duel "social networks vs reality" has no place among nano-influencers. What makes them successful is this initiative to expose themselves in absolute authenticity and to bear witness to this principle by only publishing posts that really reflect their personality. This is exactly what a company needs to be able to get hold of its potential customers and gain ground in the digital space.

They are very closely linked to their audience

These neo-influencers have a very strong relational dimension. They have been able to build a solid bond with their audience, a relationship of trust, and mutual understanding. They really take the time to talk to their community and listen to them. In comments or in private messages, discussions are friendly. The establishment of such proximity has nurtured the influencer's image of confidence.

They have a significant engagement rate

If the visibility rate of star influencers is clearly high, their engagement rate is not more. The public quickly grew tired of the advertising nature of their publication. If targets are inundated with staging and fake testimonials, brands can lose credibility. Conversely, despite a reduced audience size, nano- and micro-influencers are able to reach twice as many as the former. A broad reach, you have grasped it, does not depend on the number of audiences, but on the authenticity of the content.

They are relevant

They are used to establishing themselves on social networks by addressing niche themes. Writing original and quality content is their daily routine. A credo that is timely for companies that want to target a specific audience, that of its target market.

They give you an untapped competitive space 

This new kind of influencers will lead you on a field that presents no advertising saturation. The possibility of running into one of your competitors on an influencer Instagram account is almost zero. Be the first to benefit from this new strategic space.

They are more flexible

The micro-influencers are much more flexible since they are able to cut as quickly customized content for your company. Free from all creative constraints, they are more flexible and receptive to your instructions on the campaigns to be launched. This could be the presentation of your photo, key points of the content, wording of captions, etc.

They assure you a satisfactory profitability

First, collaborating with nano-influencers presents less budgeting due to its rather small audience.

Second, it turns out that a large portion of them readily accept in-kind payments (directly benefiting from your products or services) and only 44% aspire to be billed in cash.

Note for reference that the invoicing of an Instagram publication is estimated on average at an amount of 125 €.

They extend a wider reach

The universe of influencers is covered by 85.4% of micro and nano-influencers against only 6.3% of mega and macro-influencers. Working with the former is therefore the best way to expand your audience and obtain the most results. They will allow you more leeway in the personalization of your campaigns.

To conclude

In 2020, effective influencer marketing is centered on a new generation of influencers: micro-influencers. Their popularity is small, but they are full of a small community with strong resonance. And this is where its strength lies.  

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